Purpose: Involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chambers of commerce and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long-term effort.
The direction of the Organization Committee plays a key role in keeping the board, staff, volunteers, and program of work in good shape by attracting people and money by focusing on:
* Managing Staff and Volunteers
* Promoting and communicating about the program
* Creating Partnerships
* Managing Finances
Contact: Mayor Mike Kourianos
Purpose: Creates excitement and vibrancy downtown. Street festivals, parades, retail events and image development campaigns are some of the ways Main Street provides education on what’s downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors and visitors.
The point of Promotion is geared toward promoting the downtown as the center of commerce, culture and community life for residents and visitors alike by focusing on:
*Understanding the changing market
*Building on downtown assets
*Defining Main Street’s market niche
*Creating new image campaigns, retail promotions, and special event to lure people downtown
*Marketing the downtown through branding, print materials and on-line
Contact: Keri Richardson
Purpose: Involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street’s traditional merchants are examples of economic restructuring activities.
The point for Economic Vitality is to understand the market along with new and creative opportunities by focusing on:
*Learning the district’s current economic condition and identifying opportunities for growth
*Strengthening existing business and attracting new ones
*Developing financial incentives and capital for business development
*Finding new economically viable uses for traditional Main Street buildings
*Monitoring the economic performance of the district
Contact: Ann Anderson
Purpose: Enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in and live. Design improvements result in a reinvestment of public and private dollars to downtown.
The point of Design plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, visitors, and residents and focuses on the following:
*Providing good design education and advice
*Planning Main Street’s development
*Motivating business and property owners to make changes
*Being a steward of public spaces within the district
*Facilitating the rehabilitation of existing buildings
*Enhancing walkability and ambience of the district
Contact: Amy Jesperson